Business Administration and Big Data Research Areas is committed to serving the intelligent enterprise management in the digital era and cultivating professionals with advanced digital skills and cutting-edge business knowledge. Combining the latest development of business administration, big data and smart technology, the school develops a curriculum system that integrates humanities and sciences, is comprehensive and systematic, and is innovative in technology, to cultivate talents with professional digital literacy and digital skills, such as digital leadership, digital operation ability and digital marketing ability, in the future of smart enterprise management.