On the occasion of forty years of reform and opening up, the development of the PRC needs to implement the construction of the Guangdong-Hong Kong-Macao Greater Bay Area as a national strategy. This implies that the Pan-Pearl River Delta region, China's most open and dynamic market economy, will assume a strategically vital role in the ongoing economic and social restructuring of China. It will serve as a pivotal growth engine, capable of propelling China's society to deeper levels of reform and opening up.

What the Greater Bay Area lacks most is talented people, especially top professionals with global perspectives and innovative capabilities. BIBS firmly grasps this once-in-a-century opportunity, takes advantage of being at the forefront of the construction of the Greater Bay Area, seizes the latest trends of the current world and business development, and finalizes "digital construction" and "sustainable development" as the priorities of its teaching and scientific research. BIBS boasts a diverse faculty comprising internationally-oriented experts, all of whom are graduates from prestigious universities abroad. Our institution is dedicated to delivering top-tier, refined economic and management education to foster the growth of the Greater Bay Area. Our mission revolves around nurturing future business leaders who exemplify excellence, innovation, and social responsibility in the new era. We are firmly committed to establishing a world-class business school that can spearhead China's efforts in advancing reform and opening up during this new era. We earnestly invite outstanding students, distinguished scholars, and exceptional entrepreneurs from both home and abroad to join hands and contribute to the construction of a vibrant Bay Area and a beautiful China!

KONG Ying

Professor

Dean of BIBS

Core scientist at Tsinghua-Berkeley Shenzhen Institute