题目1：Publishing in the Top Marketing Journals: Some Reflections

主讲人：Hean Tat Keh

时间：2025年9月15日 10：00-12：00

地点：北京师范大学珠海校区励耘楼B301

摘要：In this seminar, Professor Hean Tat Keh will provide a reflective account of his experience publishing in leading marketing journals. He will outline the publication process in academic outlets, with particular emphasis on the formulation of meaningful research questions and the articulation of theoretical contributions. The discussion will also include an illustrative example of a study that originated from a marketplace observation, demonstrating how scholarly inquiry can be motivated by real-world phenomena.

题目2：Inclusiveness Begins with the Self: Authenticity Promotes Inclusiveness via Perspective-Taking

主讲人：Hean Tat Keh

时间：2025年9月15日 14：00-16：00

地点：北京师范大学珠海校区励耘楼B301

摘要：Prior research on inclusiveness has largely centered on external influences such as diversity policies, leadership directives, and cultural norms. In contrast, we propose that inner authenticity—feeling true to oneself—can also shape one’s openness and inclusiveness toward others. Across five main and eight supplementary studies (five preregistered; total  N  > 3,000) conducted in both China and the U.S., we show that state authenticity fosters inclusiveness both attitudinally and behaviorally. Our experiments examine individual responses to varying social domains, including nontraditional life choices (e.g., staying unmarried or childfree), feminist attire, unconventional hobbies, quiet quitting, immigration, and the controversial “lying flat” (躺平) phenomenon. We show that this effect is explained by perspective-taking, above and beyond the influence of positive affect and self-enhancement motives. Moreover, we rule out inauthenticity as an alternative explanation. Together, these findings establish authenticity as a self-directed, self-transcendent pathway to inclusiveness, advancing theoretical accounts of self-processes in intergroup relations.

主讲人介绍：

Hean Tat Keh is Professor of Marketing and former Head of the Department of Marketing at Monash Business School. His current research centers on consumer well-being, with a focus on responsible consumption, healthcare, and services marketing—addressing some of the most pressing challenges in today’s marketplace. His work appears in leading FT50 journals such as  Journal of Marketing ,  Journal of Marketing Research , Journal of Consumer Research ,  Journal of Consumer Psychology ,  Journal of the Academy of Marketing Science , and  Organizational Behavior and Human Decision Processes . Ranked among the top 1% of marketing scholars globally by ScholarGPS, he is one of only two recipients of both the ANZMAC Distinguished Marketing Researcher and Educator Awards. Until recently, he led a 45-member department across three campuses, ranked among the world’s Top 50 in marketing. Before joining Monash, he held academic roles at the University of Queensland, Peking University, and the National University of Singapore. Professor Keh holds a PhD from the University of Washington, Seattle.