通知公告 - 湾区国际商学院

报名开启 | 关于2024-2025学年第一学期FESS与BIBS商业合作项目候选人的选拔通知

一、项目背景

为加强国内外高校在商业领域的交流与合作，提升学生的国际视野和跨文化沟通能力，培养具有国际竞争力的高素质商业人才，北京师范大学湾区国际商学院（BIBS）决定与俄罗斯总统国民经济与公共管理学院经济与社会科学学院(FESS)联合开展商业合作项目。现面向学院公开选拔项目候选人。

二、合作院校

俄罗斯总统国民经济与公共管理学院（Russian Presidential Academy of National Economy and Public Administration），简称俄联邦总统国家行政学院，是俄罗斯唯一一所直属于俄罗斯联邦总统的教育机构。俄罗斯联邦最顶级的政治经济学院，苏联第一所商学院，全俄罗斯联邦唯一获得AACSB认证的商学院也是全球获得AACSB，Equis，AMBA 三大认证为数不多进入前1%的商业学院。该校是俄罗斯及欧洲地区社会经济和人文科学领域最大高校，它在俄罗斯联邦53个地区拥有68个分支机构院校，俄联邦内五所顶级高校俄罗斯两大三院之一。

三、项目信息

Project 1: AI-Based HR Tech Solution

Client: Consulting Company B1 (formerly EY Ernst & Young Russia)

Project Goal: To develop a concept for a novel, creative HR tech solution based on AI, which is unique in the Russian market.

Tasks:

- Analyse global HR-Tech and AI trends to gather insights and examples from international companies implementing AI solutions in HR.

- Conduct a market analysis of HR-Tech solutions to identify demand trends and innovative AI-based startups in the HR-Tech sector, both internationally and in Russia.

- Formulate the concept of the targeted HR-tech solution describing its core functionality, unique selling proposition, target audience, and potential impacts.

- Develop a high-level financial and economic justification for the project, outlining necessary investments and expected economic effects.

- Create visual representations of the product to illustrate potential design and functionality.

Project 2: Marketing Strategy Development for buildin.ai

Client: FlowUs (China)

Project Goal: Develop and implement a marketing strategy for the Russian market for buildin.ai, tailored to meet the specific needs of businesses, educational systems, and personal use. This involves enhancing the functionality and quality of the existing platform features and analyzing potential integration methods suitable for the Russian market. Additionally, the project will focus on gathering user feedback to inform a roadmap for necessary adjustments and innovations.

Tasks:

Analyse the current performance and user interaction with buildin.ai features to

identify areas for improvement.

- Conduct market research to determine effective adaptation strategies for business, educational, and personal use sectors in Russia.

- Develop a comprehensive marketing strategy that includes digital and traditional media channels.

四、项目流程

1.第一阶段：项目组队。将FESS学生与BIBS学生混合，并准备所有必要的新项目资料（信息群组、项目资源页面等）。

2.第二阶段：项目推进。与提供项目任务的工业合作伙伴召开初步会议。团队在相关教授的监督下开启商业活动。

3.第三阶段：交流互访。俄罗斯学生团队到珠海考察研学，与BIBS学生一起工作，同步项目进展。向客户做中期演示以获得对当前结果的反馈。

4.第四阶段：总结汇报。中俄团队在合作伙伴场所进行汇报演示。

五、申请条件

选拔对象：湾区国际商学院全日制在校本科生、研究生。